Imperial Blue Whisky, originally known as “Preeminent Blue,” was first introduced in India in 1997 through Seagram. Seagram’s global business was later acquired by Pernod Ricard and Diageo on 21 December 2001. Pernod Ricard acquired Seagram’s Indian operations in 2002, marking its entry into the Indian market. The acquisition included a 74% stake in United Alcohols Ltd (UAL), a packaging facility located in Kolhapur, Maharashtra. UAL was merged with Seagram’s Indian business and continued operations under the name Seagram Manufacturing Ltd. This decision was made to leverage Seagram’s larger operations in the country.
Imperial blue whisky price in india-volume wise
Imperial blue whisky price in India is approximately from 80 Rs. To 1600 Rs.
| volume | price |
| 90 ML | 85 Rs. |
| 180ML | 160 Rs. |
| 375 ML | 320 Rs. |
| 750 ML | 640 Rs. |
| 1 Ltr | 820 Rs. |
| 2000 ML | 1550 Rs. |
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Imperial Blue Whisky Alcohol Percentage
Imperial Blue Whisky boasts an alcohol by volume (ABV) of 42.8%, making it a strong and bold spirit that is perfect for sipping neat or enjoying in cocktails. This higher ABV gives Imperial Blue Whisky its robust flavor and ensures that every sip is a memorable experience.
Production Process of Imperial Blue Whisky
The production process of Imperial Blue Whisky is a carefully guarded secret, passed down through generations of master distillers. It begins with the selection of the finest grains, which are mashed and fermented before being distilled in copper pot stills. The whisky is then aged in oak barrels, where it develops its unique flavor profile and smooth finish.
Unique Characteristics of Imperial Blue Whisky
unique combination of flavors gives Imperial Blue Whisky its smooth and mellow taste, making it a favorite among whisky connoisseurs.
Marketing Campaign
Imperial Blue Whisky has also gained popularity through its innovative marketing campaigns. One of its most successful campaigns was the
“Men Will Be Men”
series of advertisements, which showcased humorous and relatable scenarios that highlighted the brand’s tagline. These ads resonated with consumers and helped solidify Imperial Blue Whisky’s position as a leading whisky brand in India.
Brand Legacy and Reputation
Over the years, Imperial Blue Whisky has built a reputation for excellence and quality that is unmatched in the industry. The brand’s commitment to using only the finest ingredients and traditional methods has made it a favorite among whisky connoisseurs and casual drinkers alike. With a legacy that spans decades, Imperial Blue Whisky continues to be a symbol of craftsmanship and quality in the world of whisky.
In conclusion, Imperial Blue Whisky is a testament to the artistry and dedication of its makers. From its humble beginnings in India to its status as a global icon, Imperial Blue Whisky remains a true classic in the world of spirits.